Turn physical products into new avenues for customer engagement and open new revenue streams
The Problem
In today’s retail landscape, brands face a major disconnect once a product is sold. Customers rarely interact with the brand post-purchase, limiting opportunities to build loyalty and engagement. Furthermore, issues like counterfeit products and lack of transparency in a product’s lifecycle diminish trust in high-value items, especially in industries like fashion, electronics, and luxury goods.
The Solution
Digital product passports allow brands to maintain a relationship with customers beyond the point of sale.
By embedding unique digital identities into physical goods, brands can provide personalized post-purchase experiences, ensure product authenticity, and even unlock resale or circular economy opportunities.
Technology in Action
a unique digital identity (via QR codes, NFC chips, or blockchain-based certificates).
their products to verify authenticity, access maintenance guides, register for warranties, or unlock exclusive content.
into customer behavior and usage patterns, enabling better product lifecycle management and more targeted marketing.
Example Use Case:
A luxury watch brand.
A luxury watch brand embeds NFC chips into its products. Buyers can scan their watch to authenticate it, access exclusive owner content, or receive tailored recommendations for future purchases. Resellers can also use the digital passport to prove the item’s origin and ownership history, ensuring trust in the secondary market.
Example Use Case:
Redefining Luxury: A Distillery’s Exclusive Community
Discover how a high-class distillery is transforming customer engagement by linking limited-edition bottles to digital collectibles. From exclusive event access to flexible ownership options, this innovative approach blends tradition with cutting-edge technology to deliver unparalleled value to its elite clientele.
Why This Matters
By integrating digital product passports, brands can create ongoing touchpoints with customers, building loyalty and opening new revenue streams from services like authentication fees, resales, or upsells.